5 Top Snapchat Ads Specifications

Below are the specifications for Snapchat ads. If this is something you’re interested in running for your company or brand, first read our piece on Snapchat advertising in India. Also, feel free to contact us if you want to have us run a phenomenal campaign for you!

Top Snap Specifications –

Just like regular Snaps, Snap Ads offer a variety of creative freedom to communicate your message. They can take the form of video— whether it be live, motion graphic,
cinema-graph, or gif style.

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image source: 99signals.com

 

Additional Notes 

  • To prevent overlap with the following elements, Snapchat suggests avoiding placement of logos or other graphic elements within 150px of the top and bottom of creative.

Requirements 

  • Full screen and vertically formatted.
  • Features visual branding (i.e. logo or product placement with brand logo visible).
  • Approved for viewing by a 13+ audience.

 

App Install Specifications –

Standard Snap Ads with the capability to swipe up to directly access the app store or play store to install the app.

Requirements 

  • App ID and URLs for both Google Play and iTunes App Stores:
  • Google Play store ID can be found after “id=” in store url (e.g. Snapchat’s Google Play app id is “com.snapchat.android”)
  • Apple Store ID should be the numeric value only (e.g. Snapchat’s Apple Store id is “447188370”)
  • 200 x 200 px App Icon (png).

Tracking 

Snapchat supports tracking for the following in-app events:

  • Purchase
  • Save
  • Checkout
  • Add to Cart
  • View Content
  • Billing
  • Sign Up
  • Search
  • Complete
  • App Open

Additional Notes 

  • Snapchat adds a call-to-action at the bottom of the Top Snap (Snap Ad).
  • Text or logos should not run within 150px of the bottom of the Top Snap canvas in order to avoid any overlap with this call-to-action.

Advertisers may select from the following call-to-action for App Install attachments :

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Web View Specifications –

Standard Snap Ads with the capability to swipe up to view a web page that is instantly loaded.

Requirements 

  • Provided destination URL must work in mobile Safari and mobile Chrome.
  • Vertically-orientated experiences (as the Web View does not rotate into landscape mode).

*Subject to change at Snapchat’s discretion.

Restrictions 

  • YouTube, Facebook, Instagram, or Twitter URLs.
  • URLs that require Snapchatters to log into other social platforms.
  • URLs that access the phone’s native functionality (i.e. the camera, photo gallery, or microphone).
  • URLs that ask for a Snapchatter’s username.
  • URLs that automatically redirect to the App Store (including iTunes).

Additional Notes 

  • AMP pages (Accelerated Mobile Pages) are supported.
  • Snapchat adds a call-to-action at the bottom of the Top Snap (Snap Ad).
  • Native sharing buttons will appear on the web page at the top center of the screen and lower right corner. Avoid placing logos or important text in these areas if overlap is a concern.

 

Long Form Video Specifications

Snap Ads with the capability to swipe up to view a video