Digital Marketing Manager

  1. End to end digital paid media strategy creation.
  2. Managing leads and client servicing for existing digital media clients.
  3. Research and creation of pitches along with the team
  4. Google Adwords, Social Ads & Analytics Technical Expertise
  5. Thorough understanding of SEM – Google Adwords, Social Ads, Google Analytics
  6. Expert in managing paid search campaigns
  7. Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features
  8. Excellent understanding of Google Analytics and deriving to action items from data points
  9. Understanding client goals/objectives and their entire digital marketing needs including Search Engine
  10. Marketing (SEM), Social Media, Display Advertising
  11. Work jointly with internal team to drive campaign strategy & development Identity growth
    opportunities from the client portfolio and drive revenue
  12. Identifying the target audience for a particular media campaign and deciding how best to communicate
    to that audience
  13. Monitoring buying strategies
  14. Liaising and building relationships with clients and media sales companies
  15. Optimise plans and budget according to the best media mix
  16. Creating and executing paid media campaigns across our channels of records
  17. Analyzing, Recording, and Troubleshooting performance data in excel
  18. Making in-the-moment campaign management decisions with massive budgets

  1. Proficiency in managing PPC accounts on AdWords,
  2. Should be able to manage both Search and Display campaigns.
  3. Exposure to and hands-on experience managing AdWords retargeting/re-marketing campaigns is a must.
  4. Should be well versed in implementing ad-extensions like Call-Outs, Sitelinks, Structured Snippets, etc.
  5. Managing and maintaining large keyword lists. Keyword research and contextual understanding
  6. Perform daily account management of pay per click accounts on Google AdWords
  7. Maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.
  8. Management of Display network placement lists on AdWords and other contextual advertising platforms.
  9. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals.
  10. Create new paid search campaigns, ad groups, & keywords and aid in the creation of new paid search marketing initiatives as per websites assigned.
  11. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  12. Monitor and evaluate search results and search performance across the major search channels.
  13. Traffic and Competitor Analysis regularly & routinely to maintain an edge

  1. Understand the bigger picture, online objectives and ensure all activity supports wider online objectives
  2. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
  3. Research, write, edit and proof read all levels of copy including headlines and body copy, for all online platforms.
  4. Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
  5. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
  6. Understanding the message, specifications that the client is seeking to deliver and translating this into attractive copy
  7. Writing creative, pleasing copies that will engage the reader
  8. Receiving feedback and using it to grow and improve as a copywriter
  9. Working with the art director to devise creative strategies
  10. Keeping copy consistent and identifiable for each client
  11. Producing creative ideas for innovative campaigns
  12. Be enthusiastic but be responsible

  1. Understanding of the bigger picture of online objectives and ensuring all activity supports wider online objectives
  2. Be the strategist & the operations in-charge for the brands assigned
  3. Responsibility for hands-on interaction with social media sites such as Facebook, Twitter, Instagram, LinkedIn etc.
  4. Responsibility for hands-on interaction with off-site social properties; blogs, other company Facebook fan pages, forums etc.
  5. Respond and react to changes within social networks; changes in functionality, methods of engagement etc.
  6. Monitor and present relevant data, trends, successes, exceptions etc.
  7. Manage social media campaigns and day to day activities and promotions
  8. Ensure timely delivery of the project by regular reporting structures and effective client servicing
  9. Creative input on content, ideas on social media viral marketing
  10. Ability to write great engaging web copy in a real-time environment that can stimulate user interaction, discussion and engagement
  11. Use etiquette and ability to “sell without selling” online by delivering great service, great content & information but linking through commercial transactions which are relevant and appropriate
  12. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
  13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
  14. Doing timely performance reviews of the teams and its members and ensuring that the set performance standard is met
  15. Manage a team effectively and deliver expected performance as a team.

  1. Understand the bigger picture, online objectives and ensure all activity supports wider online objectives
  2. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
  3. Research, write, edit and proof read all levels of copy including headlines and body copy, for all online platforms.
  4. Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
  5. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
  6. Understanding the message, specifications that the client is seeking to deliver and translating this into attractive copy
  7. Writing creative, pleasing copies that will engage the reader
  8. Receiving feedback and using it to grow and improve as a copywriter
  9. Working with the art director to devise creative strategies
  10. Keeping copy consistent and identifiable for each client
  11. Producing creative ideas for innovative campaigns
  12. Be enthusiastic but be responsible

  1. Work with Directors to define and implement new business strategies and tactics to achieve targets
  2. Maintain the knowledge of the evolving digital marketing industry
  3. New business sales, generate leads and close new profitable and sustainable business opportunities including active prospecting, networking thereby maintaining your own business pipeline
  4. To identify cross sell opportunities and ensure that you identify which of the suite of our solutions is right for each client
  5. Provide marketing reports to the senior management team
  6. Ensuring that one on one meeting with the client is fixed up for better business prospects
  7. Making presentations to the client on Company’s business and functioning
  8. Nurturing relationships with clients to understand their business needs and requirements
  9. Revenue generation through new and existing clients
  10. Ensure that the client database is kept up to date and prospective clients are followed up with on regular basis, responsible for timely reports that go to the client for smooth functioning
  11. Process management and ensure that relative paperwork is complete and up to date
  12. Build a positive image for the agency and its capabilities via marketing and public relations campaigns, paid media, social marketing, and targeted stakeholder engagements
  13. Manage social assets Facebook, Twitter, LinkedIn, etc leveraging business opportunities
  14. Support public relations efforts liaise with internal team and ensure integration of marketing strategy within agency-wide communications efforts
  15. Serve as brand steward for internal communications
  16. Work with the cross functional teams on global & local marketing and branding efforts
  17. Cultivate and manage partnership marketing opportunities
  18. Manage annual calendar of marketing activities
  19. Manage agency award process applications, deadlines, case study rewriting, video production, scripts etc. thereby representing the agency in the industry
  20. Manage administrative tasks related to marketing and new business processes