A Web Developer must have experience in the planning and the delivery of web applications across multiple platforms. A typical Web Developer job description should cover:
- Proven work experience as a Front-end Developer/Web Developer
- Knowledge with JavaScript and jQuery
- Web fundamentals like HTML5, CSS3, Bootstrap, Media Query
- In-depth understanding of the entire web development process (design, development, and deployment)
- Understanding and working knowledge of theme layout aesthetics
- Experienced with Adobe Photoshop
- Demonstrated experience in using responsive frameworks
- Proficiency with web standards and best practices
- Experience with variety of design tools and dynamic wireframe development tools
- Up-to-date with latest trends, techniques, and technologies
- End to end digital paid media strategy creation.
- Managing leads and client servicing for existing digital media clients.
- Research and creation of pitches along with the team
- Google Adwords, Social Ads & Analytics Technical Expertise
- Thorough understanding of SEM – Google Adwords, Social Ads, Google Analytics
- Expert in managing paid search campaigns
- Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features
- Excellent understanding of Google Analytics and deriving to action items from data points
- Understanding client goals/objectives and their entire digital marketing needs including Search Engine
- Marketing (SEM), Social Media, Display Advertising
- Work jointly with internal team to drive campaign strategy & development Identity growth
opportunities from the client portfolio and drive revenue - Identifying the target audience for a particular media campaign and deciding how best to communicate
to that audience - Monitoring buying strategies
- Liaising and building relationships with clients and media sales companies
- Optimise plans and budget according to the best media mix
- Creating and executing paid media campaigns across our channels of records
- Analyzing, Recording, and Troubleshooting performance data in excel
- Making in-the-moment campaign management decisions with massive budgets
- Understand the bigger picture, online objectives and ensure all activity supports wider online objectives
- Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
- Research, write, edit and proof read all levels of copy including headlines and body copy, for all online platforms.
- Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
- Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
- Understanding the message, specifications that the client is seeking to deliver and translating this into attractive copy
- Writing creative, pleasing copies that will engage the reader
- Receiving feedback and using it to grow and improve as a copywriter
- Working with the art director to devise creative strategies
- Keeping copy consistent and identifiable for each client
- Producing creative ideas for innovative campaigns
- Be enthusiastic but be responsible
- Understanding of the bigger picture of online objectives and ensuring all activity supports wider online objectives
- Be the strategist & the operations in-charge for the brands assigned
- Responsibility for hands-on interaction with social media sites such as Facebook, Twitter, Instagram, LinkedIn etc.
- Responsibility for hands-on interaction with off-site social properties; blogs, other company Facebook fan pages, forums etc.
- Respond and react to changes within social networks; changes in functionality, methods of engagement etc.
- Monitor and present relevant data, trends, successes, exceptions etc.
- Manage social media campaigns and day to day activities and promotions
- Ensure timely delivery of the project by regular reporting structures and effective client servicing
- Creative input on content, ideas on social media viral marketing
- Ability to write great engaging web copy in a real-time environment that can stimulate user interaction, discussion and engagement
- Use etiquette and ability to “sell without selling” online by delivering great service, great content & information but linking through commercial transactions which are relevant and appropriate
- Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
- Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
- Doing timely performance reviews of the teams and its members and ensuring that the set performance standard is met
- Manage a team effectively and deliver expected performance as a team.
- Understand the bigger picture, online objectives and ensure all activity supports wider online objectives
- Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
- Research, write, edit and proof read all levels of copy including headlines and body copy, for all online platforms.
- Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
- Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
- Understanding the message, specifications that the client is seeking to deliver and translating this into attractive copy
- Writing creative, pleasing copies that will engage the reader
- Receiving feedback and using it to grow and improve as a copywriter
- Working with the art director to devise creative strategies
- Keeping copy consistent and identifiable for each client
- Producing creative ideas for innovative campaigns
- Be enthusiastic but be responsible
- Work with Directors to define and implement new business strategies and tactics to achieve targets
- Maintain the knowledge of the evolving digital marketing industry
- New business sales, generate leads and close new profitable and sustainable business opportunities including active prospecting, networking thereby maintaining your own business pipeline
- To identify cross sell opportunities and ensure that you identify which of the suite of our solutions is right for each client
- Provide marketing reports to the senior management team
- Ensuring that one on one meeting with the client is fixed up for better business prospects
- Making presentations to the client on Company’s business and functioning
- Nurturing relationships with clients to understand their business needs and requirements
- Revenue generation through new and existing clients
- Ensure that the client database is kept up to date and prospective clients are followed up with on regular basis, responsible for timely reports that go to the client for smooth functioning
- Process management and ensure that relative paperwork is complete and up to date
- Build a positive image for the agency and its capabilities via marketing and public relations campaigns, paid media, social marketing, and targeted stakeholder engagements
- Manage social assets Facebook, Twitter, LinkedIn, etc leveraging business opportunities
- Support public relations efforts liaise with internal team and ensure integration of marketing strategy within agency-wide communications efforts
- Serve as brand steward for internal communications
- Work with the cross functional teams on global & local marketing and branding efforts
- Cultivate and manage partnership marketing opportunities
- Manage annual calendar of marketing activities
- Manage agency award process applications, deadlines, case study rewriting, video production, scripts etc. thereby representing the agency in the industry
- Manage administrative tasks related to marketing and new business processes
