Should be able to manage both Search and Display campaigns.
Exposure to and hands-on experience managing AdWords retargeting/re-marketing campaigns is a must.
Should be well versed in implementing ad-extensions like Call-Outs, Sitelinks, Structured Snippets, etc.
Managing and maintaining large keyword lists. Keyword research and contextual understanding
Perform daily account management of pay per click accounts on Google AdWords
Maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.
Management of Display network placement lists on AdWords and other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals.
Create new paid search campaigns, ad groups, & keywords and aid in the creation of new paid search marketing initiatives as per websites assigned.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Monitor and evaluate search results and search performance across the major search channels.
Traffic and Competitor Analysis regularly & routinely to maintain an edge