BEER OVER LOVE – THE IRISH HOUSE


BEER OVER LOVE – THE IRISH HOUSE

HERE’S HOW WE BREWED THE IRISH HOUSE’S VALENTINE’S DAY ‘SINGLE’S WEEK’ SOCIAL MEDIA CAMPAIGN, ‘BEER OVER LOVE’.

Come Valentine’s Day, love goes viral – in real life, as well as on social media.

The Irish House instead, celebrates ‘Single’s Week’ and believes that one doesn't need love to be happy,
a drink in your hand would give you the same feeling.
Taking this belief forward, we created a unique concept, one that placed the bar right in the middle of the
room. ‘Beer Over Love’ came into existence. We launched an extensive video campaign that showcased
the ideal audience of The Irish House, the beliefs of the resto-pub and the happiness one still finds
without ‘love’.
Here’s how we, at White Rivers Media, brewed The Irish House’s Valentine’s Day ‘Single’s Week’ social
media campaign, ‘Beer Over Love’.

The Challenge:
To communicate the fact that The Irish House celebrates the love for beer/alcohol over the traditional
love. Another important message that had to be communicated was, it’s okay to be single and not feel
bad about not being in a relationship.

The Insight:
The relationship one shares with beer is similar to the relationship one shares with their significant other.

The Idea:
You don’t need to be in a relationship to be in love, you can be in love with the drink in your hand, and
that’s okay by The Irish House.

Execution:
● We first analysed the various situations that individuals in a relationship face at pubs and
restaurants.
● Our next step was to select a medium, one that connected to the audience in an engaging and
effective manner. Hence, we selected the video format. Small 6-seconder videos with the right
amount of fun, sarcasm and brand reach that built the recall value of our ‘Beer Over Love’
campaign.
● Moving on from there we created 4 unique videos that explained why beer is better than being in
relationships. The observations depicted in the videos were:
➢ Beer never makes you wait!
➢ Beer always looks good.
➢ Beer doesn’t get jealous.
➢ You can kiss a beer in public.
Watch them here:

Conclusion:
With a reach of more than 2,50,000+, approximately 90,000+ views, and 3,00,000+ impressions we gave
our audience a glimpse into what they could expect at The Single’s Week celebrations at The Irish
House. At the end of the (Valentine’s) day, love may change from time to time but, your beer will always
be right there waiting for you!