Top 10 stories that rocked the world of Digital Media – Byte Style (23th – 27th April, 2018)
Wondering what’s going on in the Digital Media World? Read on to find out!
1. Avengers take over the Burj Khalifa, and how!
Image source: reddit.com
- •As part of marketing for Infinity War, the Burj Khalifa was seriously lit!
- •The epic light and laser mural is active every night this week from 7.50 PM onwards
- •If you click a picture and post it with #InfinityWarWithEmaar, you enter a lucky draw to win free tickets!
Offline × online integration like never before!
2. LinkedIn has changed its layout once again!
Image source: workology.com
•LinkedIn has a new profile layout that puts emphasis on your current employment and education.
- •If you have visited your LinkedIn profile today, you may have seen something different than what you expected.
- •It is not a drastic change. But I like how it brings up information about your current employment, education and contact information, right up in the profile header.
- •For the moment the new layout is desktop-only, the mobile app still uses the existing design.
3. New Bots in town
Image source: gamebreakingnews.net
Amazon has apparently been working on a home robot under the codename, “Vesta.”
- • Amazon plans to launch Vesta to consumers as early as 2019.
- •The home market has been a tough one for the robotics industry to crack Certainly Alexa functionality has given Amazon an added advantage.
- •Other companies, like Sphero spin-off Misty Robotics, are hoping to bring more advanced functionality to the market.
4. McDonald’s has a delicious weather forecast for UK
Image source: feeldesain.com
The quick-service restaurant steals focus from UK’s current favorite topic
What’s the report?
- •In a campaign for UK, McDonald’s is using meteorological office’ real-time data to share weather updates.
- •Leo Burnett has helped them replace regular meteorological icons with their iconic products.
- •The campaign is centered around the unpredictable weather in UK during this time of the year.
5. Now upload multiple stories and photos on Instagram…all at once!
Image source: theoutline.com
All about new Insta Updates
- •You can now upload multiple photos and videos to your Instagram Stories – all at once.
- •This update will make it much easier to control the flow of your Stories, and help you upload everything faster.
- •The order in which your photos and videos will be shared is the same as when you selected them from your phone.
- • Confirming the tests for unskippable ads on Snapchat, the company is apparently testing the tolerance of their users regarding the number of ads they will tolerate
- •Premium price tags and access only to major corporations will throw open the possibility for Snapchat to make considerably more money than Sponsored Lenses.
- •Tata Sky and Netflix have entered into a strategic partnership, through which subscribers of both will have access to a world of content through future Tata Sky platforms.
- •Tata Sky subscribers will be able to browse and access the entire Netflix service, which includes over a thousand hours of Ultra HD content, including TV shows, films, documentaries, stand-up comedy and kid’s titles.
- •The details of the partnership will be announced in due course, said a company statement.
What to look forward to:
- •Smart Replies: This feature exists on your Gmail app, but web is about to get it too! AI rocks!
- •New Snooze Feature: lets you temporarily remove emails from your inbox until you are ready to go through them and reply.
- •The new sidebar: Lets you take notes, set tasks, or manage your Google Calendar, without having to leave Gmail.
9. Snapchat introduces Snappables!
Image source: social.fool.com
The AR enhanced interactive lenses which can be controlled via touch, motion, and facial expressions
- •Snappables are the first shared AR experiences on the messaging application.
- •They will begin rolling out globally this week
- •Snappables will be on the left side of the circular capture button
- •The new lenses enable users to share experience and play AR games with friends.
10. YouTube removed 8.2 million videos during the last quarter of 2017.
- •Most videos were flagged for sexual content (30.1%) or spam (26.4%).
- •YouTube will increase the number of people “working to address violative content” to 10,000 across Google by the end of 2018.
That’s enough discovery for a day, friends. See you next week!
Featured image source: therooster.com
White Rivers Media, a leading digital marketing company in Mumbai and Delhi, that offers creative solutions for Digital, Design, Social and Video needs of leading national and global brands.
