YouTube To Roll Out Non-Skippable Ads To All Content Creators

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers”
-Google spokesperson said

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The year 2018 will now see this reality with the video sharing platform YouTube all set to make the non-skippable ads option available for all its content creators. The infamous ‘Skip Ad’ button will be shown to you much lesser now as opposed to before. The video sharing platform Youtube is all set to roll out ‘Non-Skippable’ ads for all the content creators who are partners of the platform.

Following the feature available for only a select few creators, YouTube will now be expanding the ads to many more from the YouTube Partner Program. This new feature will enable all the channels on the platform to earn more money from ads on their channel.

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If the creator chooses to enable the non-skippable ads, then the ads will be applicable to the older videos as well as the new content that will be uploaded. YouTube also plans to introduce a tool that would allow the content creators to add or remove non-skippable ads in bulk. It will enable the creators to track audience engagement, as well as revenue flow from videos from the ads.

This new feature also comes with a limited length of the ads to 20 seconds. The idea behind applying this limit is that viewers will not need to wait that long before their video plays.

Now that you’ve read about the new feature of non-skippable ads on YouTube; wondering how you can make the most of it? Let’s find out!

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As a brand or advertiser, if you have been looking to venture into YouTube advertising, now is the time. This new feature gives the brands and advertisers a great opportunity to create and launch a more cost-effective ad campaign with the length of the ads limited to 20 seconds. Adding to it, if you are looking to launch a sales campaign for a new product, then non-skippable ads can be best leveraged upon. Apart from this, here are some more potential benefits to look forward to:

  1. Real-time insights about the views of the ads
  2. The ability to show your ad before a viral video
  3. Creative freedom for video ads
  4. Various ad format options
  5. The ability to identify purchase intent
  6. Increased ad exposure through social media sharing
  7. Various options of audience targeting

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As a content creator on YouTube, you will be able to control which of your videos will have non-skippable ads on your dashboard. Moreover, you will also have control over the kind of ads that play on your channel.
With the rollout, channel owners will be able to track the engagement and revenue flow from videos that include the different types of ads, in order to make educated decisions for what works best with your audiences.


All in all this update will boost the video production much more than before which will in a way benefit the video production companies and digital media agencies who cater to the video content services in digital space. Found this new feature intriguing and looking out for a digital advertising agency in Mumbai that can help you strategically make the most of this update? Let’s meet for coffee!