Why Brands Should Still Use Facebook?

Considering all the ups and downs that Facebook has gone through, we can say that Facebook hasn’t quite been the flavor of the month for a lot of marketers. But after keeping in mind the recent developments and results, we can safely say that the performance has improved. The way the brands are able to drive traffic from Facebook shows that this social networking site is here to stay.

2019 is seen as a year where Facebook is back on track and not having a downfall. Lately, Facebook has been focusing on restoring the trust of the users. This is helping them for long-term success.

The digital marketing platform is working hard to promote safe advertising and protecting the privacy of the end user. Facebook has hired blockchain specialists and high-profile privacy experts to ensure that they don’t repeat their mistakes.

Advertisers started to reel back their targeting methods after the data breaches. They started to reduce their count of third-party members and increasing safety around political advertising. Facebook then started encrypting all communications end-to-end on all sets of networks.

It was being reported that a lot of Facebook users started spending less time on the app, and some even deleted it. However, according to the latest research, Facebook has grown monthly and daily active users by approximately 8%.

Studies are showing that Facebook is facing a low level of engagement. If you focus on traditional marketing post engagement, then it won’t be reflecting the change in the nature of engagement and media consumption on Facebook.

With a better, Facebook management service, brands should start focusing on the shift from a feed-based domain to a more different set of areas. This includes content which will have longer attention like In-stream videos and Facebook Watch. This will give the marketers an opportunity to put out complicated messages in a sound-on environment. This also reflects the on-going digital trend of consuming long-form content on smartphones.

Facebook stories and Messenger have started contemplating on how to reach a lot of people. Due to these new social media platforms, it is getting imperative to start thinking for out-of-the-box ideas.

Source:https://cdn.semrush.com/blog/static/media/00/90/0090bf6c8e960a78793102f716bee996/resize/885x-/instagram-ecomm-071318.jpg

Instagram is an attention powerhouse. However, the way the users consume media on the social networking site is evolving. Instagram stories are still rising and giving advertisers a chance to be creative. Through IGTV, users are consuming long-form content. The habits of the users keep changing, but they are surely using this for more than sharing their holiday pictures.

The feature of direct payments via Instagram is the latest trend. Due to this, Instagram’s advertising results have grown, and both big and small brands are getting a strong return on ad spend.

The New York Times reported in January that Mark Zuckerberg is planning on linking WhatsApp, Facebook Messenger and Instagram. This will ensure that there is seamless messaging between these apps. This could roll out in 2020.

Mark Zuckerberg had envisioned the platform’s future. It turned out that the users are benefitting from encrypted messaging, which is shifting Facebook to a private social network.

Till date, social media is one of the most powerful marketing channels for advertisers where Facebook is leading. The app is still growing in all kinds of marketing, and the opportunity for Facebook advertising is still unmatched.