Job Description
Experience: 2+ years in brand strategy, consumer research, or market intelligence
We Need You If
- You’re the kind of thinker who doesn’t just see what consumers do, you uncover why they do it.
- You have an insatiable curiosity about human behavior, a knack for spotting patterns before they
become obvious, and the ability to turn those observations into brand strategies that feel inevitable in
hindsight.
- You’re at your best when knee-deep in data, cultural signals, and consumer contradictions because you
know the magic happens where logic meets intuition.
What You’ll Do -
- Collaborate on strategic brand planning grounded in provocative consumer insights, not
just category benchmarks.
- Uncover the unspoken tensions and hidden motivations driving consumer decisions—then
shape narratives that help brands matter more.
- Design and interpret research (quant, qual, and "street-smart") to reveal what people can’t—or
won’t—articulate.
- Partner with creative teams to transform insights into distinctive brand platforms that work
in the real world.
- Challenge client assumptions with rigor and empathy—helping them see their category (and
their consumers) in new ways.
Who You Are -
- A natural detective—you spot the gap between what consumers say and what they mean.
Data-fluent but story-driven—you know numbers alone don’t change minds; compelling
narratives do.
- Obsessively curious—about psychology, cultural shifts, category quirks, and the "why behind
the why."
- A simplifier of complexity—you turn fragmented insights into clear, actionable strategies.
- Equally comfortable in a focus group, a spreadsheet, or a brainstorm—because insights
can hide anywhere.
- A collaborative thought partner—for creatives, account teams, and clients alike.
Why Join the planning team at WRM? -
- We are passionate about shaping brands that don’t just compete, but redefine categories
and internet chatter.
- We work with clients who value deep thinking
- We have a culture that rewards intellectual curiosity as much as results.
- You will have the freedom to ask big or the silliest of questions—and the support to find the
answers or partners that will figure it out with you.
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