How Does A Good UI Design Offer A Great User Experience

“Design is not just what it looks like and feels like. Design is how it works."

• The user interface (UI) is a place where a user interacts with a website, an application, or software.
• The way a website is presented to the user, its layout, its presentation of content, including design, features, and more, are all part of website UI.
• The functionality, look, and feel must allow easy use and navigation on the website.
• Overall, the UI design includes accessibility, efficiency, and responsiveness of a website.

• While the user interface or UI design includes the look and feel of the website, user experience (UX) is the comprehensive experience of the visitor's interaction with a website or application.
• UI and UX are two distinct factors that work hand-in-hand to satisfy the website visitor/ customer.
• The designers follow various approaches that help enhance the customer’s experience..
• Therefore, a good UX design creates the best workflow and adds to the user’s overall experience of using the website or application.

“Did you know? As per Forbes, a good user interface raises conversion rates by 200%!"

• UI design not only helps to attract new visitors but also helps to retain their attention, and sometimes become a factor for conversion
• The comfortable and easy navigation enables the visitors to continue their experience on the website.
• An engaging website with good quality UI design helps cast a great first impression of the brand or business in the minds of users
• Most users today open a website on their phones, therefore, brands must ensure that the UI design is made mobile-friendly

“74% of viewers are more likely to revisit the website if it is mobile-friendly. (Ledgeview Partners, 2020)"

• A well designed UI will cause no problems later and may prove to be beneficial for the brand
• Brands can prevent any mistakes that may occur in the future, so it is best to plan the UI design of the website efficiently in the first place
• Eliminating functions that are not relevant and regular testing is also a way of ensuring that the UI design is effective and works smoothly for the users

• A good UI design helps to deliver a better customer experience and plays a vital role in customer satisfaction
• A UI design should enable users to easily find the products or services on a website
• Faster fulfilment of customers’ needs leads to customer loyalty, more conversion, low resources, and low costs
• Bad UI/UX can drive the customer away from the website and thus results in poor customer satisfaction

“Given 15 minutes to consume content, 66% of users prefer to look at a beautifully designed website. (Ledgeview Partners, 2020)"

• Good quality user interface design helps increase website traffic, leads, and sales
• All business websites want to rank higher on a search engine, an excellent UI design contributes to the SEO ranking
• It helps to reduce the bounce rate, keeps the customer on the website for a longer period, and thus improves engagement on a website

• Would a customer or visitor trust the website if it does have a well-designed website? Good UI design helps build trust between the brand and customers
• A bad UI design can form a negative perception of a business in the minds of consumers
• Brands can leverage the UI design of their website to establish a distinct brand identity. This overall helps a business to improve credibility and build a good reputation

“About 75% of a website’s credibility is due to design. (Ledgeview Partners, 2020)"

• A great UI/UX design lets a website or application stand out from its competitors
• Creating unique UI/UX that leaves an imprint on the visitor or user’s mind will help to build a loyal base of customers
• Ultimately, good UI design helps to deliver an exceptional user experience by simplifying things for the customer

• UI is the look and feel of the website and UX is the comprehensive experience of the customer. Both are distinct yet work hand-in-hand
• A good UI design helps to attract new visitors, helps them engage on the websites, build customer retention, customer satisfaction, and customer loyalty
• UI and content must help users easily find what they search for. It helps the website rank higher on search engines and attracts more traffic
• Businesses should build a distinct identity using the power of good UI and UX

“ A user interface is like a joke! If you have to explain it, it’s not that good."