Presenting the Better World Initiative; A Humble Step Towards Serving the Greater Good
12th August 2020
Here’s how we plan to translate infinite possibilities into infinite impact, to create infinite value in real life.
We are 8 years old and 8 months into 2020. Both journeys have been extraordinary, and ripe with learnings. Truth be told, the latter has been quite a revelation in terms of what we want to change and how we want to change as a society.
Through the lockdown, we had our share of ups and downs, despite which we all stuck together. Embracing the ‘new normal’, we worked our way to executing projects and bringing smiles to a number of faces. As we stand together, we not only realised how fortunate we are to sail through these testing times but also that many in the world are not.
So, we are taking all that we have done well and using it to do good. A thought that has stayed in the hearts of our founders for years, has finally found a way to exist, persist, and help. We are setting up to do our part, and help those in need, in the best way we can, with the Better World Initiative.
What is Better World Initiative?
The Better World Initiative is a not-for-profit marketing platform, where we are bringing our skills to the table, and there is a seat for anyone and any brand that has a story that the world needs to hear.
The Better World Initiative is our pledge to be Catalysts for Better; it is our pledge to use Creativity for Good. It is established as a mouthpiece for those who help others.
With this, we believe in marketing for a cause where the designers, managers, videographers, and writers come together to publish with the sole purpose of helping those in need right now.
How does Better World Initiative work?
It is simple.
If you are a brand, group, community, or individual with any social, human, civic, or environmental cause, come to us. We have got a team at the Better World Initiative to bear a hand with shaping the right communication design and amplifying the reach and results for your efforts. With our skills and tools, we believe we can help your cause win in terms of real-life impact.
Every quarter, we at White Rivers Media, would volunteer to provide complete creative & communication support to one such project from any NGO that has been selflessly serving society’s cause. The campaign would be backed by a befitting marketing strategy and tied to qualitative yet measurable goals with the only intent to deliver maximum goodness.
We know that creativity is a function of change and vice versa. This cycle is what helps humanity to progress and thrive. At a stage where the human race is recontextualising its every decision, we must allow for the natural course of creativity to bring the change. We must allow ourselves to do all that we can within our capacity to create a Better World out there.
Here is a glimpse of one such project, which we had the opportunity to be a part of during the past spells of lockdown.
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