Category:Social Media Marketing

Traditional marketing vs digital marketing

11th July 2019
The discussion regarding the efficiency of digital marketing and traditional marketing still continues. A lot of people think that digital marketing has been taking over traditional marketing. The marketing arena is changing after many of the Newspapers going digital
Traditional marketing has fallen over the years because of the invent of smartphones and their convenience. People find digital gadgets a lot more user-friendly. Hence, marketers have changed their targeting techniques and switched to digital.

Traditional marketing

Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing.
Another meaning of traditional marketing is when people find your business through reference or network and start buying your product or service. It is a conventional form of marketing your brand, which helps to reach an audience with offline modes of advertising.
The major fundamental aspects of traditional marketing remain the same even though it has evolved over the years. The selling techniques remain on the four P’s- product, price, promotion and place. Every brand should know how to include these four P’s of marketing in their business.

The four P’s of marketing

  • Product- When you have a better understanding of your product, only then will you be able to effectively market it. A product can be an intangible service or a good that fulfills the needs and wants of the target audience.
  • Price- The cost of the product is based on how familiar you are with it. When it comes to demand, supply, profit margin, etc, price is to be kept in mind.
  • Promotion- The way you advertise your product and show it to the target customers is known as promotion. Promotion can be digital or traditional.
  • Place- Putting the right product at the right time and place in front of your target group is what traditional marketing relies on. When you place a product in the right situation, you increase the chances of converting the prospects into consumers.

Digital marketing

As long as technology is evolving, digital marketing continues to grow. Digital marketing includes social media mentions, websites, banner ads and YouTube videos. Digital marketing is quite similar to traditional marketing but just uses digital devices. One can start promoting business through social media marketing. Online marketing is a form of inbound marketing, and its main aim is for customers to find you.
Marketing your business through social media channels becomes easy like online organic search, paid search or by reading content online like article or blog. The audience becomes familiar with your content as and when they keep seeing it, which helps build trust.
Advantages of social media marketing
  • Increased brand awareness
  • More inbound traffic
  • Search engine rankings start improving
  • Higher conversion rates
  • Customer satisfaction
  • Improved brand loyalty
  • Cost-effective
Advantages of traditional marketing
  • Longevity
  • Finding ads in newspapers, magazines or on billboards is easy
Disadvantages of traditional marketing
  • Reaches only the local audience
  • In some cases, results can’t be measured
  • Expensive as compared to digital marketing
  • Traditional marketing is one way and static
Why digital marketing?
  • Results are easier to measure
  • Digital marketing campaigns can reach a lot of people
  • One can tailor their campaign as per the audience
  • Engaging way of reaching your audience
  • Engaging way of reaching your audienceThere is direct contact between the business and its audience
  • Two-way communication
Is there a balance between traditional marketing and digital marketing?
The world has changed into a digital domain. We perform a lot of our daily activities online, like reading the newspaper and banking. Due to the growth of the digital age, it is better that marketers start investing in digital campaigns. The traditional market still has its audience, but it is decreasing due to the digital world. We live in a world where it is essential to have a website and use the internet to engage with the audience. Hence, businesses should carry on their traditional promotion but also ensure that they are present digitally and are planning on expanding their online presence.
"Did you know, an Instagram post with at least one hashtag has ​12.6%​ more engagement than a post without?"

Brand Hashtags: How do you Choose the Best?

Choosing the right kind of hashtags can take a bit of time and research. Once you get the basic understanding, you just have to use a little creativity to correctly use them in your posts. It’s simple enough to use trending hashtags on Instagram posts.

Here’s how you can come up with the best hashtag strategy for Instagram:

  • Understand your audience and study consumer behavioral patterns to cater to their specific needs.
  • Set goals for your content, such as increasing followers, provoking conversations and increasing engagement or sales.
  • Identify your niche and USPs to use relevant hashtags.
  • Don't overstuff and include only relevant hashtags.
  • Follow the industry experts to know the most popular hashtags on Instagram.
Instagram allows you to add up to 10 hashtags on stories and 30 for normal feed posts. However, experts recommend adding 3-5 relevant and popular hashtags per post. You can add a combination of hashtags from different groups to get an even higher reach.

Depending on their size, Instagram hashtags can be categorized into four groups:

  • Big hashtags are generic ones with over a billion mentions and too much competition.
  • Medium hashtags are generic too but mentions are closer to the million mark.
  • Community hashtags generally have less than 1 million and are great for building your own community.
  • Micro-community hashtags are specific to the niche and have less than 50k but more than 1k mentions.

How Hashtags for Instagram Help Brands Grow:

1. Higher Exposure
Hashtags make your posts more discoverable and bring them into the limelight. Hashtags are clickable. When you add a relevant hashtag to your post, anyone searching for that hashtag will see your post. It’ll help users find out about your products or services. Using the right Insta hashtags has proven to actively drive user engagement to the brand.
2. Boost User Interaction
It's no secret that Instagram users place a lot of value on hashtags. They search for and click on them consciously. They tend to comment and interact with posts with relevant hashtags when they find them attractive. You could include popular Insta hashtags in your posts to connect more with your audience.
3. Know about Latest Market Trends
Social media is an extremely dynamic place. You have to keep up with their ever-evolving trends to be relevant in the market. Following the best hashtags for Instagram that are trending gets you an idea about the latest industry trends.
4. Makes it Easier to Share Content
The sole purpose of using hashtags is to get your content more reach on Instagram. One of the main benefits of using Insta hashtags is to reach people beyond your followers. It helps to increase reach and broaden your audience base.
5. Avoid banned/flagged Hashtags
There are some hashtags that are banned by the platform to be used. They are considered inappropriate by Instagram and may adversely impact your content. In other words, these are things that go against the guidelines, whether through nudity, spam, or any other form of non-compliance.
Using proper Insta hashtags can go a long way in helping brands make their content reach a wider and relevant audience. Proper usage can lead to a highly productive growth of the content and an increase in likes, comments, and followers on Instagram. Use them wisely to improve overall user engagement on your social media content!

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