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Gangubai Kathiawadi

When Gangubai Kathiawadi was to onboard Netflix, the fandom for Gangubai’s iconic style was at its peak. We decided to leverage this fan sentiment and built our campaign around it. The image of Gangu in a white sari, wearing a big crimson bindi… her hands folded in a greeting and a mouth full of paan was stuck in the minds of our audience… All of this, and her life-long yearning for true love, became the foundation of our integrated campaign for bringing ‘Gangubai on Netflix’.