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Programmatic Advertising

It’s hard to hit the bullseye when you aim at multiple targets. With numerous digital platforms emerging every day, it is applicable to advertising and marketing as well. That’s why, our targeting strategies engage individuals rather than interests or behaviours, allowing us to optimise your ad campaigns for niche audiences. This helps us focus and hit the right targets, and gives you an edge over your competitors.

  • Automating the purchase selection process for media inventory
  • Streamlining the ordering, setting up, and reporting processes for live projects
  • Effective and efficient access to a multitude of formats and channels
  • Precise targeting tactics that segment the audience with real data
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Frequently Asked Questions (FAQs)

Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.

In direct sales, advertisers pay only for where their ads appear, while in programmatic, advertisers bid for their targeted audience.

Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps through a sophisticated ecosystem. Programmatic advertising includes ad slots for digital out-of-home (DOOH), online, streaming, TV, video and voice ads.

Through programmatic advertising, B2B marketers have the ability to place highly relevant display advertising to the targeted audience. Since the ads are highly relevant it reduces the cost per acquisition. Programmatic display advertising will eliminate the need for manual negotiation with publishers.