In the digital era, a series of well-strung stories compel the user to not only click on your content, but also stay to see more. We devise and publish your content in a method that induces curiosity for the next message, developing a creative and riveting dialogue to lead users on the path down the purchase funnel.
Sequential storytelling is a format of narrative that combines different stories into a single unit. Conventional storytelling in marketing puts more emphasis on brand content containing different narrative elements like settings, conflicts, and protagonists.
Storytelling empowers and leads to an increase in the audience, which is done by creating an emotional bond with them.
The bottom line is that sequential storytelling can result in higher ROI, but it also requires large investments.
Storytelling is an important pillar in content marketing as it makes your content way more engaging and compelling as opposed to marketing communication that is based strictly on facts and figures.
A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive.